"It's the hat." A hat store Hut Webber in Germany used this simplistic illustration that shows how a hat can make a difference, in this example between Hitler and Chaplin, two opposite personalities and people. Behind this print ad design is Advertising Agency: Serviceplan Hamburg / München, Germany; Creative Directors: Axel Thomsen, Alexander Schill; Art Director: Jonathan Schupp; Copywriter: Francisca Maass. They've done pretty cool work if you ask me and extremely effective one.